Market Potential

Throughout the last few decades, the demand for high quality, energy efficient window films has been exponentially increasing. Among the many factors that have lead to this huge market growth, the most predominant can be traced to ecological and medical reasons: the damage of the ozone layer has made skin diseases such as skin cancer more common, while the same process has caused the effects of global warming, changing climatic conditions throughout the world. Every year, governments worldwide become stricter about building and manufacturing regulations. These guidelines aim at lowering carbon emissions; making our houses, offices and means of transportation more energy efficient and environmentally friendly. Countries such as Germany require a minimum level of thermal insulation on buildings, while other countries recognize "Green Technologies" such as window films, as a better option than traditional ones, many times providing benefits to those who choose to use them. Many producers of luxury cars in Europe and North America have been implementing these technologies into their design process. The new car industry alone is expected to provide an important impulse to the future of the window film industry.


The global market potential for every line of window film is outstanding. Worldwide, roughly 50 million new cars are registered every year, added to the 650 million cars currently in operation. On top of this, the production of float glass across the planet amounts to about 1,500 million square meters, out of which only about 7% are produced with any kind of solar control technology. The after-market for the automobile and architecture industries can be estimated at around 500 million square feet a year (roughly 50 million square meters). The wide range of products that our company offers presents solutions for a large fraction of this market, from the low-profile energy saving, to the high-end, extreme performance.